Guest Post by Sally Healy, PhD Candidate, Griffith University
Exploring Consumer Concern for Animal Welfare
I have always been very interested in people’s perceptions of eating meat; similarly, people have often shown interest in my choice to abstain from eating animals. I decided to further explore this topic through my PhD project, in which I am using both quantitative and qualitative methods to investigate the factors that influence consumers’ purchasing decisions when buying animal-based foods.
Recent research has suggested there has been a surge in consumer concern for the treatment of animals in the farming industry. Alongside this concern, there are is an ongoing debate over what exactly influences this concern, and whether concern itself can lead to a change in consumer behaviour. Knowledge of farming practices and attitudes towards the treatment of animals are two factors that are often discussed when trying to answer this question, which is why I have designed a survey that addresses both of these issues.
The survey I have developed seeks to investigate consumption patterns of animal-based foods – namely eggs, pork, and chicken, and attempts to quantify participant knowledge of farming systems in Australia. The survey also looks into attitudes towards the treatment of animals, preferences for animal-based foods (including labelling of welfare standards), and socio-demographics.
The survey is available online and takes between 15 and 20 minutes to complete and by participating you will be invited to enter the draw to win a $100 Coles Myer Gift Voucher. The survey will remain active until the 31st of August, 2012. For any further information on this survey or the project please e-mail me at firstname.lastname@example.org.
The survey is available through the following link: